Welcome to the September edition of the KMCommercial newsletter aiming to keep you updated on developments within the KM Commercial team.
As Kent’s leading multimedia company, we focus on developing products that really help businesses to grow and get their messages by utilising the audiences we offer across every part of the county.
This month we highlight Christmas planning, tell a little bit more about our new digital offer, Quickweb and an update on KMTV.
We’d really like to hear your feedback. Feel free to connect with me on LinkedIn or let me know if there is anyone else in the team that you would like me to introduce you to.
PS Scroll to the end of the newsletter and you can enter a competition to win a £25 Love2Shop voucher
The best seasonal marketing campaigns for businesses in Kent are those that are planned in advance.
Despite Christmas being just over 100 days away and probably the last thing on your mind right now, thinking now about your advertising and marketing around the festive period can help you make the most of your festive season advertising.
Before starting this year’s plan, why not review your activity from previous years ?
It would be useful to look as what was most effective in encouraging sales and new customers. To start with, look through what you did last year and how effective it was in encouraging sales and new customers. Review what you did last year - look through your social media, email marketing, leaflets, broadcast and print marketing to see what worked and what didn’t, and make a note of it for this year’s plans.
Have a target for this year’s seasonal activity
Set out with a clear vision of what you are trying to achieve this year.
Christmas is often the most important time for any business selling products and services direct to consumers. Services are also much in demand from taxi companies to pharmacies to emergency plumbers. Think about why a potential customer would buy from your business in the run up to and over Christmas. Shape your activity and plans around this.
For example, Kent is a semi rural county. People are very likely to plan a night out and want to order a taxi ahead of a party so your objective is to ensure they choose your company. For a party venue, people are likely to want to know about your Christmas party plans and your target is to make sure as many people know about this as possible.
Think about when and where your audience will want to hear about Christmas products or services and where you want your targets to be by certain points in the run up for Christmas. No one wants to go shopping for new furniture just before Christmas - but they may wish to buy food just beforehand. Understanding when your customer wants to hear about Christmas products or services will help you start your marketing at the right time, including updating your website and social media activity.
Nowadays your website and twitter and facebook profiles are a really important part of your business - even if you don’t actually sell online. Customers will use your online profiles to research your business and to find out more about what you offer. They’re just as likely to do this from a web enabled mobile phone as a computer.
You need to ensure your website is up to date, has festive photos and well written and current content. You need to ensure your website is responsive so that it appears properly on different devices. People are busy especially at this time of year, so ensure your website navigation is easy.
A good thing to do is to set up a separate section or page on your website for everything Christmassy. Things to include will be details of any special offers, different opening hours, or things like a Christmas gift service. Make sure your contact details are visible on this page.
Whilst you still have some time and have got some targets, an up to date site and a plan, now is the time to consider the methods that you will use to drive more website traffic to your site or into your store. Use your experience and notes from previous years to think of creative ideas to achieve this. It might be worth rethinking things that didn’t work well, or do more of what did work last year.
Using a few different channels such as advertising in local newspaper Christmas features, on local radio and digital and social channels will help you reach a wide audience. It’s important not to promote yourself too far away from where you are based as most people have fairly standard travel times for different products. Make sure your creative approach, messaging and theme is consistent across all of these channels.
Keep records of how successful your campaign is. This will help you in planning your marketing activity going forward. For instance, if you know how many customers you get on average, measure the uplift in the weeks before Christmas. Similarly, measure the traffic to the Christmas section of your website. You may wish to have different links from different channels such as social and digital advertising.
With social media advertising, it is really important to schedule activity and plan this in advance - especially as you will be busy.
There are social media management tools that are freely available that can help you with this. You can write and schedule updates and time delivery far in advance of when you want to send them.
Christmas has lots of opportunity and is a critical time for many local businesses in Kent whatever product or service you sell. By spending some time now thinking about and planning your Christmas marketing, you’ll feel more confident when it comes to the big day itself.
For more advice, guidance or information on the seasonal opportunities offered by KM Media Group or to get a free website, social media and creative healthcheck, contact KM Media Group firstname.lastname@example.org.
KM Media Group has made over 50 websites for customers across Kent and Medway so far this year !
QuickWeb is our fantastic "Pay Monthly" website development service that allows your business to receive a brand new templated website with up to date functionality, from just £40 per month. Your website will feature up-to-date technology, which includes:
The service is available on a two year contract, and the ownership of the website will be transferred at the end of month 24.
For more information - email us at email@example.com
KMTV, our joint venture TV station available in parts of Kent on Freeview Channel 7 and Virgin Media on 159 and online at kmtv.co.uk, is now a year old.
We have recently revamped our advertising packages for local advertisers to test the power of television. We can make you a basic TV commercial and get you onair for 6 weeks for less than £1000.
If you would like more information, to visit the studios or for us to suggest how KMTV could work for your business - don’t hesitate to contact us at firstname.lastname@example.org
Q: What Channels can you get KMTV on in Kent ?
Email email@example.com with your answer to the following question and we’ll draw a winner from all responses received by 28th September 2018 and will announce the winner in our next newsletter. Last month’s quiz prize was a Smart Speaker and the winner was Michala Page from John Page Trailers.
Have you got a smart speaker such as Google Home or Amazon Alexa? You can ask your device for the Latest News in Kent that is updated every hour.
• Amazon Skill available here
• Google Home action available here
If you like what you hear then please leave a 5-star review by clicking here for Alexa and here for Google.
You can now get Amazon for Business? Read the article here
Until next time - please do get in contact if we can help in anyway.
The KM Commercial Team